Exciting News for Content Developers

Abu Dhabi has created an exciting Content Creation Zone called twofour54, lead by CEO Tony Orsten. Tony is a veteran of 30 years in the Media & Content Development Industry. I found twofour54 while watching a BBC News interview of lovely Ms Noura Al-Kaabi. She leads the One-Stop-Shop to facilitate a smooth relocation for individuals and creative content companies. Here’s an excerpt from their web site : ” Welcome to … Continue Reading

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Content Development

In content development, I came across several beliefs and philosophies. Some are rigid or regimented. Some are simply too fluid. I personally like the ones which are organic and evolving along some basic shape – exactly like a tree. Before we go deeper, lets make a simple set of terms of reference. . What is content? Let me give some examples of content. # Google’s endless list of links after … Continue Reading

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Content Strategy

Lets take a look at the outline of a TV program production. Below are several components usually considered ( but not exhaustive ) in producing TV Documentaries and Magazine programs: Proposal Research on subject matter Reference : books, magazines, internets, audio archives, visual archives Consult experts : telecalls, face-to-face discussions Get general opinions about subject matter Location survey and photographing Brain-storming & refinement with team about Subject matter Direction Approach … Continue Reading

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Without VISION, There Can Be No STRATEGY

Strategy is a magic word often used by world leaders, politicians, marketers and army generals. The word “strategy” sounded so strong and sophisticated, as though it is something difficult to do by most people. Then they make it even heavier, like : strategic thinking, strategic moves, strategic marketing, strategic plan, strategic development, strategic solutions, strategic this and that. Strategy simply means -> the best way to achieve your goals. For … Continue Reading

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