Category Archives: Tips : Marketing

Is Business A Battlefield?

Some people proudly paraphrased Sun Tzu by saying “Business is a battlefield. Your competitors are your enemies.”. To me, paraphrasing what exactly Sun Tzu meant about war for marketing is rather misleading. Marketing is not war. It is competing for attention in the market. It is not about pushing your competitor to the ground and making him close shop. It is crude, selfish and heartless. The philosophy of “Marketing = … Continue Reading

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The difference between Listening & Hearing

Can you tell the difference between LISTENING and HEARING? Let’s discuss. Below is my opinion. Listening requires focus, attention and patience. Listening needs effort. The outcome of listening is understanding more of what was being said by the person. The person who is speaking to you will appreciate that you are actually listening. Listening usually creates comfort and over time will create trust. Hearing requires no effort, no attention and … Continue Reading

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Quicken Your Projects

One of the best and easiest way to make money is by providing solutions to problems faced by entrepreneurs, enterprises and all sorts of organizations. And one of the easiest and fastest way to UNDERSTAND their problems and DEVELOP SOLUTIONS for them is by mind-mapping. IMHO, the best mind-mapping tool to kick-start with is a pen and several pieces of blank papers. Then after we finished discussions, later back at … Continue Reading

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Great Videos On Sales Techniques and Strategy

Hi, I grabbed some useful videos about sales strategy and how to produce the right results. These video guides will give you valuable insights about sales. Very suitable for anyone running a business, a member of a sales team as well as for students who are planning their career in sales. Very lively presentations and interviews of successful people in all sorts of businesses. Don’t miss them. Loading from LongTail.tv… … Continue Reading

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