Category Archives: Tips : Writing

Is Business A Battlefield?

Some people proudly paraphrased Sun Tzu by saying “Business is a battlefield. Your competitors are your enemies.”. To me, paraphrasing what exactly Sun Tzu meant about war for marketing is rather misleading. Marketing is not war. It is competing for attention in the market. It is not about pushing your competitor to the ground and making him close shop. It is crude, selfish and heartless. The philosophy of “Marketing = … Continue Reading

Quicken Your Projects

One of the best and easiest way to make money is by providing solutions to problems faced by entrepreneurs, enterprises and all sorts of organizations. And one of the easiest and fastest way to UNDERSTAND their problems and DEVELOP SOLUTIONS for them is by mind-mapping. IMHO, the best mind-mapping tool to kick-start with is a pen and several pieces of blank papers. Then after we finished discussions, later back at … Continue Reading

22 Immutable Laws of Marketing

Let me share an interesting list of Laws of Marketing, taken from a 1993 book on Laws of Branding by Al Ries and Jack Trout. Eventhough this list was written 18 years ago, it seems to be evergreen. Can even relate to Online Marketing. Don’t you think? 1. THE LAW OF LEADERSHIP. It is better to be first than it is to be better. 2. THE LAW OF THE CATEGORY. … Continue Reading

The Source For Quality Content -> QUICKLY

Watch the video and see how you can shorten your time in searching for the right content. With, I’m always saving lots of time, money and effort to get that creative juice. Whatever my subject may be for that moment of time, I will find interesting and related content I need. I use StumbleUpon quite often in my projects. My clients do wonder where the hell do I get … Continue Reading